As the cannabis market matures, expectations around authenticity and taste continue to rise. Customers are not satisfied with products that “work” no longer. They want
Each cannabis era is marked by a pivotal moment. The first was cannabinoids. Next came concentrates. Now the focus has shifted to the terpenes, aromatic
Every cannabis user can smell the distinct, strong scent whenever they crack open a bottle or break the seal of an unopened cart. It’s not
If you’ve ever taken one of the vapes or cracked open a jar of cannabis and instantly recognized the bold aroma, you’ve experienced the power